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The perfect circle of the bezel seems to hover over the crown and thin, straight lugs.Īt the time, the Museum Watch was only a one-off model for the company. The crystal extends almost to the edge of the case, with only a thin margin of a bezel visible. The lone index was included to represent the sun overhead at noon. The Museum Dial’s hands float over a clean black face marked only at 12 o’ clock with a golden circle. This design simplified the wristwatch to its essentials, so that a bare minimum of elements would distract from its function. In 1947, designer Nathan George Horwitt created the Museum Dial Watch. In 1948, Movado would begin producing their most iconic model, one which came to define the brand. Also, the extremely minimal aesthetics of these early digital watches represented a sign of things to come from the company. Though it exhibited this technological limitation, the collection showed typical Movado ingenuity in design and presentation. These discs took up a lot of space, therefore the numbers displayed very small on the watch’s face. This worked similarly to digital day and date displays on calendar watches.
VINTAGE MOVADO WATCH SERIES
Movado accomplished this with a series of rotating metal discs with inscribed digits. Rather than a dial, these watches had apertures on their faces through which the wearer could read the time. In another forward-thinking move, Movado released its line of “digital” watches in the 1930s. Minimalist aesthetics, which would come to dominate Movado’s image, were first used by the brand in the 1930s. Opening and closing the case wound the movement in later models. The Movado Ermeto, for example, featuring a case with two sliding halves, concealed its dial while closed in the pocket. These stylized watches explored unconventional ideas not only in their shapes, but also their functions. The pocket watches made in this period came at the height of the Art Deco period of modernist aesthetics.īecause of this, Movado detailed them with lavish colors and playful, delicately enameled and gilded contours. In the 1920s, Movado began to explore novel, modern art-inspired designs for their pocket watches. The Polyplan boasted pronounced curvature for watches of this type, even compared to competitors’ later models. This gave the movement’s form three “planes,” hence the name “Polyplan.” Due its clever design, it fit snugly into a case which was, at the time, very unusually-shaped.Ĭertainly, this watch stood ahead of the curve this shape of watch became popular with men after World War I. The Polyplan’s movement was spread out over a plate that angled downward at either end.
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Because of the company’s solid movement design background, they were able to engineer a caliber to make this possible. The 1912 “Polyplan” was a watch with a form-fitting rectangular case which curved around the wearer’s wrist. The thoroughly modern, international nature of the constructed language was emblematic of the company’s forward-thinking design philosophy.īy this time, Movado was moving from pocket watches to wristwatches, and soon released a particularly memorable wristwatch design. He chose the name, meaning “movement” in the motion sense and also the horological sense, from the Esperanto language. In 1905, he changed his company’s name to Movado, from LAI Ditescheim & Freres SA. In 1881, the 19-year-old Achille Ditesheim founded a watch movement and pocket watch workshop in La Chaux-de-Fonds, Switzerland. Movado Origins: The First Trailblazing Model You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.Movado’s aesthetic is informed by modern art in the brand’s earlier days, the Art Deco movement was at the forefont. Blocking some types of cookies may impact your experience of the site and the services we are able to offer.
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